BANDUNG (ANTARA) – A surge in fast-fashion trends driven by print-on-demand services has kept West Java's apparel and textile industry in positive territory, shielding it from global geopolitical tensions and currency fluctuations.
The widespread popularity of local sporting events such as marathons and community gatherings requiring customized jerseys has created a high-purchasing-power market segment that offsets the broader slowdown in conventional textile manufacturing.
Speaking at the Indonesia Apparel Production Expo (IAPE) 2026 in Bandung on Wednesday, Director of Moremedia Indonesia Bryan W. Arsaha noted that while macro-level economic challenges persist, demand for small-to-medium-scale digital textile printing has grown by 3 to 4 percent.
“At the small-to-medium scale, demand is heavily driven by print-on-demand and custom printing services, which are currently booming. Every running event demands new custom jerseys, and automotive communities want their own gear. The demand is exceptionally high,” Bryan explained.
He added that this trend is supported by advances in direct-to-garment (DTG) printing technologies, which utilize eco-solvent inks and fabric upcycling to address sustainability concerns.
To address production costs and market competition from neighboring countries such as Vietnam and Bangladesh, the three-day IAPE 2026 exhibition (held September 2–5, 2026, at the Bandung Convention Centre) showcases 20 companies and 50 machinery brands. By hosting the national-scale event directly in Bandung, local distro owners, fashion brands, and MSMEs can procure machinery and raw materials directly without traveling to Jakarta.
Founder of IAPE Aulia Sunhandhyka highlighted that the event also collaborates with vocational education institutions in West Java, including vocational high schools (SMK Tata Busana), ISBI, and the Islamic Fashion Institute (IFI) Bandung, to align academic curricula with industrial demands and enhance regional human resource competencies.
Chairperson of the Indonesian Graphic Practitioners Community (Kopi Grafika), Usman Batubara, noted that printing serves as a critical backbone for adding value to creative products ranging from apparel to export packaging. He urged the government to establish local printing and garment decoration units at the sub-district level to fulfill regional uniform and academic apparel needs, thereby creating new economic growth nodes across rural West Java.
IAPE 2026 features live demonstrations, business matching, and 10 "Apparel Talk" talk show sessions with 15 expert speakers, aiming to connect distro owners, fashion designers, online apparel stores, academics, and government officials.