PORTALJABAR, BANDUNG CITY – The Bandung City Government is pushing culinary and sports tourism as primary economic drivers to unlock business opportunities for local residents while attracting domestic and international visitors.
Bandung Mayor Muhammad Farhan conveyed this message while attending the inauguration of the West Java Cafe and Restaurant Association (AKAR) board of directors on Wednesday (Aug 26, 2026).
Farhan highlighted that local football club Persib Bandung actively stimulates the regional economy through matches and its exclusive management of the Gelora Bandung Lautan Api (GBLA) Stadium.
“Persib generates a lot of economic activity. Their exclusive management rights over GBLA open up immense opportunities for entrepreneurs to set up around the stadium and build a thriving culinary tourism hub,” Farhan stated.
Persib matches draw spectators from outside Bandung, boosting business for nearby culinary establishments and lodging providers.
Farhan noted that sports tourism brings in visitors who spend money on accommodation, dining, shopping, and sightseeing.
“Sports tourism brings immense fortune to Bandung City,” he noted, adding that athletic events such as marathons draw out-of-town participants who stay for several nights, creating a positive economic trickle-down effect.
Farhan highlighted that the culinary sector is essential to Bandung's identity, as travelers require dining and lodging options during their stay.
“Culinary and hospitality businesses in Bandung City are crucial. That is why I deeply appreciate the presence of the West Java Cafe and Restaurant Association (AKAR),” he remarked.
He expressed hope that AKAR will serve as a platform for communication and business development without restricting competition through cartel practices. Fair competition, he emphasized, drives operators to continuously innovate.
Farhan also encouraged innovation to enhance the value of traditional local snacks such as cilok, cireng, and seblak—which have evolved into upscale menu offerings.
“When we were kids, cilok, cireng, and seblak were simple street foods. Today, you can enjoy them plated in upscale venues for IDR 100,000 a portion,” he noted, urging business owners to preserve cultural identity through menu innovations alongside strong management practices.
Meanwhile, West Java Vice Governor Erwan Setiawan stated that the culinary industry directly ties into employment, tourism, culture, and regional identity.
“When we discuss culinary, we are not just talking about food and drink. We are talking about the economy, jobs, tourism, culture, and West Java's identity,” Erwan expressed.
Erwan highlighted that West Java possesses rich culinary assets across its 27 regencies and cities, including nasi timbel, karedok, lotek, batagor, surabi, peuyeum, and seblak.
He called on AKAR's 2026–2031 board to elevate local food branding and cultivate a healthy business ecosystem open to investment.
“Anyone from anywhere is welcome to do business and invest in West Java. However, I emphasize that employees must be West Java residents, and the food served should highlight West Java's distinctive character,” Erwan clarified.
Erwan added that enhanced transport connectivity between Jakarta and Bandung creates greater opportunities to capture culinary-driven tourism, urging AKAR leaders to serve as active drivers of West Java's broader food ecosystem.