JawaPos.com - PT PepsiCo Indonesia Foods and Beverages or PepsiCo Indonesia is back producing Cheetos branded snacks in the country. The return of Cheetos is in line with the start of production at the Cikarang factory, West Java in January 2025.
"Cheetos is finally back in Indonesia! We have successfully opened our first factory in Indonesia and started Cheetos production at our factory in Cikarang in January2025," said Director of Government Affairs & Corporate Communications Gabrielle Angriani Johny as quoted from her personal LinkedIn page, Sunday (9/2).
He ensured that Cheetos' return to Indonesia would maintain its high quality and taste. In addition, he is also committed to using only the best ingredients in its products.
"We are very happy to bring smiles back to the people of Indonesia. To ensure the highest quality and taste, we are committed to using only the best ingredients," he said.
Pepsi Indonesia also said that Cheetos produced in the country have started to circulate and can be found at the nearest minimarket, namely at Alfamart. "Get your Cheetos at the nearest Alfamart," he continued.
Furthermore, Gabrielle also said that Cheetos' return to Indonesia was none other than because of PepsiCo's investment that had reached USD 200 million.
"Appreciation to the Indonesian government for helping us realize this new investment worth USD 200 million," he concluded.
Previously, starting in August 2021, the snack joint venture company between PepsiCo and PT Indofood CBP Sukses Makmur Tbk., PT Indofood Fritolay Makmur ('IFL'), will stop producing, packaging, marketing, selling and distributing PepsiCo products that compete with IFL products in Indonesia.
In its official statement, Wednesday (17/2/2021), PepsiCo has agreed to the sale of a minority stake in IFL and ended the partnership that has been running successfully for 30 years.
"Furthermore, IFL will stop producing, packaging, marketing, selling and distributing PepsiCo products in Indonesia in August 2021," the written statement read.
For a period of three years from August 2021, PepsiCo and its affiliates have agreed not to manufacture, package, sell, market or distribute snack products that compete with IFL products in Indonesia.
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