Cimahi, 4 April 2024 - Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency (Menparekraf/Kabaparekraf) Sandiaga Salahuddin Uno encourages creative economy (ekraf) actors in Cimahi City to explore the superior potential of their region to the maximum through the Regency/City program (KaTa ) Creative 2024.

While attending the 2024 Creative Words Workshop at Alam Wisata Cimahi, Jalan Colonel Masturi, Cimahi City, West Java, on Thursday (4/4/2024), Minister of Tourism and Creative Economy Sandiaga said that Cimahi City is an area with a diversity of socio-cultural potential, historical heritage, and nature which can be strong capital for local governments in developing the tourism ecosystem and creative economy, especially in developing the creative economy subsectors of animated films and videos, fashion and culinary.

"We want to understand what creative economy actors need to be able to further improve their business. We are grateful that this city, which only has 3 sub-districts, is a creative city, and the subsectors chosen are animation and video, fashion and culinary. "Who knows, because Bandung has become a city of design, and Cimahi could also become a city of animation at world level," said Minister of Tourism and Creative Economy Sandiaga.

According to Sandiaga, the large creative economic potential in Cimahi City can provide added value in strengthening the attractiveness of tourist villages around Cimahi City.

The Minister of Tourism and Creative Economy also revealed that the City of Cimahi had carried out a pilot test of the Indonesian Creative Regency/City Self-Assessment (PMK3I) in 2018 and agreed on the Film, Animation and Video subsector as its leading creative economy subsector and to be the locomotive for the development of the creative economy in Cimahi City.

Due to its consistency and strong commitment in developing the tourism sector and creative economy, in 2021 the City of Cimahi has also been designated as an Indonesian Creative Category.

Minister of Tourism and Creative Economy Sandiaga Uno while reviewing one of the MSME fashion products participating in the 2024 Cimahi City Creative Word Workshop at Cimahi Tourism Nature, West Java, Thursday (4/4/2024).

“The hope is that this Creative Word will become even stronger. And we have programs that we can collaborate on, such as AKI, ADWI. "And through this Creative Word, it is hoped that it can create 4.4 million new quality and sustainable jobs," said Minister of Tourism and Creative Economy Sandiaga.

Cimahi City is the third location for the 2024 Indonesian Creative Regency/City Development Workshop (KaTa Creative) activities.

This workshop activity is a form of commitment and consistency of the Ministry of Tourism and Creative Economy/Baparekraf in its efforts to understand the needs of creative economy actors and provide support and facilitation related to the development of tourism and the creative economy.

Also accompanying the Minister of Tourism and Creative Economy, Deputy for Strategic Policy at the Ministry of Tourism and Creative Economy/Baparekraf Dessy Ruhati; Special Staff to the Minister for Security of Tourist Destinations and Strategic Issues, Brigadier General TNI Ario Prawiseso; Director of Creative Economy Infrastructure of the Ministry of Tourism and Creative Economy/Baparekraf, Oneng Setya Harini; Director of Destination Development I Kemenparekraf/Baparekraf S. Utari Widyastuti; and Director of Investment Management at the Ministry of Tourism and Creative Economy/Baparekraf, Zulkifli Harahap.

Also present, Acting. Mayor of Cimahi Dicky Saromi; Head of the West Java Province Tourism and Culture Service, Benny Bachtiar; Head of the Culture, Tourism, Youth and Sports Service, Achmad Nuryana; and Partnership Executive/Business Development Bobobox, Dennis Depriadi.

(SOURCE)