The Selangor State Government is leveraging the Selangor International Business Summit (SIBS) @ ASEAN 2026 in Bandung, West Java, to expand its medical tourism market among Indonesian travelers.
In addition to promoting investment and trade opportunities, Selangor has brought dozens of representatives from the healthcare and tourism industries to introduce its Healthy Holiday concept, which combines medical treatment with leisure travel.
Held at Pullman Bandung Hotel on July 9–10, 2026, the business forum features 14 exhibitors, including internationally accredited hospitals, healthcare providers, hotels, and tourism operators under the coordination of Tourism Selangor.
The services showcased include medical check-ups, cardiology, orthopedics, cancer treatment, rehabilitation, fertility treatment (IVF), wellness programs, and travel packages that combine healthcare services with hotel and resort accommodations.
Selangor State Executive Councillor for Local Government and Tourism, Dato' Ng Suee Lim, said Bandung was selected as the next promotional destination due to its strong market potential and close proximity to Selangor.
"We are here in Bandung to promote Tourism Selangor under the tagline 'Healthy Holiday in Selangor.' Previously, we visited Surabaya, Jakarta, and Makassar. Bandung is our next destination because it is only about a two-hour flight from Kuala Lumpur and Selangor," he said on the sidelines of the opening ceremony of SIBS @ ASEAN 2026.
According to Ng, Selangor has developed into one of the region's leading international healthcare destinations while also offering attractive tourism experiences.
"Selangor is home to 42 internationally accredited hospitals. Many Indonesians come to us for second opinions, medical check-ups, cancer treatment, orthopedic care, cosmetic procedures, and IVF services. All of these are supported by high-quality healthcare services at affordable prices," he said.
He added that the cultural similarities between Malaysia and Indonesia make Selangor an appealing destination for Indonesian patients.
"We share the same cultural roots. Our languages are very similar, and so is our cuisine. After receiving medical treatment, visitors can enjoy sightseeing, local culinary experiences, and even taste famous durians such as Musang King and Black Thorn, which have become signature attractions in Selangor," he explained.
Ng noted that Indonesia remains one of Selangor's most important tourism markets. In 2025, Indonesia ranked as Selangor's third-largest source of international visitors after China and Singapore.
Tourism Selangor is therefore targeting a three to five percent increase in Indonesian medical tourist arrivals during the 2026–2027 period.
Meanwhile, Tourism Selangor Chief Executive Officer Chua Yee Ling said the agency continues to promote its Healthy Holiday concept by integrating healthcare services with recreational tourism.
"Medical tourism has become one of Selangor's key sectors. Our concept combines healthcare with holidays. Visitors come not only to consult doctors but also to enjoy sightseeing, local cuisine, shopping, and various tourist attractions," Chua said.
According to her, the initiative also aims to raise public awareness about the importance of routine health screenings.
"Regular medical check-ups are essential. We want to encourage people to understand that prevention is better than cure. That is why our hospitals offer a wide range of health screening packages at very affordable prices," she said.
During SIBS @ ASEAN 2026, Tourism Selangor is also offering a Buy One Get One Free promotion for medical check-up packages.
"When you purchase one medical check-up package, you receive another one free. Two people can undergo health screenings together. This promotion is available exclusively during the Bandung event and remains valid until tomorrow," Chua added.
In addition to promoting internationally accredited hospitals, Selangor is showcasing a variety of tourism attractions—including ecotourism destinations, cultural attractions, shopping centers, theme parks, culinary experiences, and resorts—as part of its integrated medical tourism packages.
West Java Vice Governor Erwan Setiawan said SIBS @ ASEAN 2026 serves as an important platform to strengthen cooperation between West Java and Selangor, not only in trade and investment but also in healthcare and tourism.
"I am confident that this event will further strengthen the excellent partnership between the Selangor State Government and the West Java Provincial Government," Erwan said while officially opening SIBS @ ASEAN 2026 on Thursday, July 9, 2026.
Erwan revealed that Malaysian investment realization in West Java reached Rp47 trillion over the past five years, making Malaysia one of the province's largest foreign investors.
Malaysia is also among the top ten export destinations for West Java, with a trade surplus of US$1.1 billion. In the tourism sector, Malaysian visitors account for approximately 12.5 percent of all international tourist arrivals in West Java.
Through the organization of SIBS @ ASEAN 2026 in Bandung, the West Java Provincial Government hopes to further deepen its economic partnership with Selangor while opening new opportunities for collaboration in medical tourism, one of Selangor's flagship industries.