PURWAKARTA ONLINE – Job prospects in Purwakarta are expected to continue to grow in line with increasing investor interest in the automotive industry, particularly electric vehicles.
According to a report by property consultant Leads Property, the industrial area in Greater Jakarta will receive an additional 20 hectares of land supply in the second quarter of 2025.
Although the amount is smaller than in the same period in 2024, the trend in land absorption continues to show positive signs.
Industrial land absorption in this quarter increased by 89 hectares, bringing the cumulative total demand to 12,671 hectares.
This high demand is driven by the electric vehicle (EV) battery sector, data centers, FMCG, and machinery and equipment manufacturing.
“Indonesia is still seen as a promising investment destination in Asia. This is what keeps the market stable amid global pressures,” said Martin Samuel Hutapea, Associate Director of Research & Consultancy at PT Leads Property Services Indonesia.
Purwakarta Becomes Target for Investors
In the report, the eastern Jabodetabek area, such as Karawang, Purwakarta, and Subang, is mentioned as a new magnet for investors.
The reasons are more competitive land prices and the availability of abundant local labor.
The automotive industry, particularly vehicle parts and electric vehicle batteries, is predicted to be the main driver of new job creation.
Chinese investment is also increasingly aggressive in this sector, followed by the booming data center sector.
“A number of landowners are now eyeing Purwakarta to develop new industrial areas. The potential is huge because, in addition to its strategic location, there is a large workforce available,” explained Martin.
Impact on Local Workforce
The growth of this industrial area is expected to open up job opportunities for the people of Purwakarta.
Labor-intensive sectors such as automotive, electronics, food and beverages, and logistics are projected to be the largest employers.
Meanwhile, industrial land prices have also risen by 3.1% on a quarterly basis to IDR 3.04 million per square meter.
This price increase reflects landowners' confidence, though it may not necessarily repeat every quarter.
This could impact labor-intensive industries, particularly textiles, footwear, and electronics.
However, with significant investment potential in the automotive sector and its supporting industries, Purwakarta is expected to remain one of West Java's key economic growth centers.