PT Pegadaian Regional Office (Kanwil) X West Java reported a significant increase in gold investment throughout 2025. This growth reached 295.51 percent year-on-year (yoy), demonstrating the strong appeal of gold as an investment instrument. This surge was largely driven by the active participation of millennials and Gen Z, who are increasingly aware of the importance of securing future assets.
The Regional Head of PT Pegadaian Regional Office X West Java, Dede Kurniawan, revealed on Tuesday in Bandung that this growth figure exceeded the company's initial expectations. This phenomenon reflects a shift in behavior among West Java residents, who are now more oriented towards long-term investments. Gold remains a favorite choice amidst global economic uncertainty, affirming its position as a safe haven asset.
The largest contribution to this massive growth comes from the Gold Savings sector, which is highly sought after by young people. Furthermore, the Gold Installment program is also a popular option for workers and business owners in West Java for more targeted financial planning. Value stability and high liquidity are key reasons why gold remains relevant as a safe investment instrument.
The Appeal of Gold Amidst Economic Dynamics
Pegadaian's gold investments demonstrated exceptional performance in 2025, with growth reaching 295.51 percent in West Java. This figure demonstrates that gold remains a highly sought-after investment instrument, especially amidst the constantly changing global economic fluctuations. Millennials and Gen Z are the main drivers behind this surge, demonstrating increased financial awareness among young people.
Dede Kurniawan explained that this nearly threefold growth is not merely a statistic, but rather an indicator of a shift in societal mindset. West Javanese people are now more focused on long-term investments to maintain their financial stability. Gold is considered a safe option due to its stable value and ease of liquidation.
Gold's characteristics as a safe haven asset make it a primary choice during times of economic uncertainty. Its stable value and high liquidity provide a sense of security for investors. Therefore, it is not surprising that Pegadaian gold investments continue to attract interest from various groups, especially the younger generation seeking financial security.
Pegadaian's Flagship Program Attracts Young Investors
A significant contribution to Pegadaian's gold investment growth comes from its highly popular Gold Savings program. This program is designed to make it easier for people, especially millennials and Gen Z, to start investing in gold with affordable capital. Easy access and flexibility are key attractions for this digitally savvy generation.
In addition to Gold Savings, the Gold Installment program is also a favorite among workers and business owners in West Java. This program allows them to acquire gold in installments, according to their individual financial capabilities. This option is very helpful in long-term financial planning without burdening monthly cash flow.
These two programs demonstrate Pegadaian's commitment to providing innovative and inclusive gold investment solutions. With the various options offered, Pegadaian has successfully reached a wider market segment. This strengthens Pegadaian's position as a market leader in pawn-based financial solutions and gold investment in the West Java region.
Pegadaian's Strategy to Strengthen Digital Financial Literacy
Facing the 2026 financial year, PT Pegadaian Regional Office X West Java plans to strengthen its service reach. This strategy involves optimizing the role of Pegadaian agents and collaborating closely with local communities. The goal is to ensure easy access to gold investment for all levels of society, including those in remote areas.
The company's primary focus going forward is strengthening digital financial literacy. Dede Kurniawan emphasized that this effort is crucial to ensuring information and access to gold investment can reach all villages in West Java. Pegadaian aims to make gold investment part of a healthy financial lifestyle for everyone.
By strengthening digital literacy and reach, Pegadaian hopes to maintain its position as a market leader. This initiative also aligns with the government's efforts to increase financial inclusion in Indonesia. Through innovation and education, Pegadaian hopes to increase demand for gold investment and provide sustainable financial benefits.