SUKABUMIUPDATE.com – Ayep Zaki is optimistic that the target he shares with Bobby Maulana to boost the Regional Original Revenue (PAD) of Sukabumi City will be achieved. Since being inaugurated in early March 2025, Ayep and Bobby instantly implemented their plan to raise Sukabumi City PAD from Rp81 billion in 2024 to Rp120 billion in 2025.

 

Ayep Zaki revealed this in a release received by sukabumiupdate.com on Saturday (July 12, 2025). The NasDem Party politician said that PAD in Sukabumi City rose 64 percent year on year (YoY) in June.

 

According to Ayep, the figure is real based on data from the Regional Financial and Revenue Management Agency (BPKPD), which shows increases across all potential sectors generally.

 

“PAD achievement in Sukabumi City was Rp39,375,676,180 on June 30, 2024. Meanwhile, on June 30, 2025, it was Rp64,545,776,670. This means a 64% YoY increase,” said Ayep Zaki.

 

 

The politician, who has a business background, explained that this increase is the result of hard work from all parties, from the local government to the residents. Ayep noted that he and Bobby began socializing programs immediately after their appointment as winners of the 2025 Sukabumi City election.

 

The Rp81 billion PAD figure for Sukabumi City in 2024 excludes Regional Public Service Agencies, Ayep added. “Our work target for 2025 is to be more optimal and maximize local fiscal improvement. Since December 2024, we have been socializing and visiting departments and Regional Work Units (SKPD) to communicate our upcoming programs.”

 

With this achievement, Ayep Zaki is optimistic about maintaining the region's financial performance until December 2025, with a PAD target for Sukabumi City of Rp120 billion.

 

Several focus areas for improving the target include Specific Goods and Services Tax (PBJT) from all restaurants, small, medium, and large scale. Also, optimizing the hotel BPJT, billboards, parking, and market levies.

 

Ayep is also considering maximizing market potential, especially market levies. He said market levies have been relatively small and need to organize the management of several markets such as Pasar Pelita, Pasar Gudang, Pasar Degung, the former Terminal Lama Market, and Pasar Lembursitu.

 

“Our target is to manage all of these well during the term,” he emphasized.

 

In the release, Ayep Zaki also explained why PAD, particularly PAD improvement, is a frequent topic of discussion at governmental or informal community meetings.

 

According to the Mayor of Sukabumi, an increase in PAD means covering basic community needs, especially for lower-middle-class residents who need assistance. Healthy local fiscal conditions will also aid Sukabumi City infrastructure issues.

 

“The thinking framework is how the city government can solve its financial problems independently because funding incentives come from PAD, not from special allocation funds or central government financial assistance. There are vertical incentives such as social assistance, PKH, BLT, or later BSU, or BPJS. But those are not enough,” he explained.

 

He also cited data from the Central Statistics Agency (BPS) stating that poverty in Sukabumi City is currently 7 percent. With a population of 367,000, this means over 25,000 people need incentives funded by the Sukabumi City APBD.

 

“If 25,000 people receive Rp1 million incentives, we need a budget of Rp25 billion. There will be a domino effect from this financial aid because the money will be spent on living needs, thus triggering money circulation for economic growth,” Ayep Zaki elaborated.

 

So far, various groups are entitled to receive incentives from the APBD such as neighborhood leaders (RT/RW), religious teachers, coordinators, caretakers, and health post workers.

 

“God willing, in 2026 we will expand incentives to other groups such as madrasah diniyah teachers and others,” concluded Sukabumi Mayor Ayep Zaki

 

[SOURCE]